If you are making a pamphlet for a nursing home, for example, you may want to target older adults who are either reaching the age of retirement (60s-70s) or whose parents will soon be retiring (40s-50s).
If you’re making a pamphlet about skateboards and your target demographic is teenage boys, for example, you might research what features teenagers like in skateboards, the price range teenagers are most likely to spend on skateboards, and where they are most likely to pick up your pamphlet.
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If your pamphlet is selling a product, for example, you could include a picture of someone using the product or the different varieties that the product comes in. Make sure you have the proper license to use any images you put on the pamphlet. Keep a consistent style of imagery throughout the pamphlet. Avoid, for example, switching between drawings and photography. [2] X Research source
You don’t have to be an excellent artist to sketch out your pamphlet. If you can’t sketch a certain image or design, write what you want to include in that area instead. Show your pamphlet draft to other people involved in your business or organization before creating it online. [4] X Trustworthy Source Kansas University Center for Community Health and Development Community-based research center focused on supporting public health development and education Go to source
Avoid using jargon, which can confuse your target audience if they are less familiar with the topic. [7] X Trustworthy Source Kansas University Center for Community Health and Development Community-based research center focused on supporting public health development and education Go to source Instead of saying “If you want to keep up with what we’re doing, check out our pages on Facebook, Instagram, and Twitter,” for example, you could say, “Follow us on social media!”
The type of paper you use for your sample copy does not matter, as the main purpose of a sample copy is to
You may want to print your pamphlet in a more durable paper like cardstock to prevent them from tearing or crumpling.
Instead of “Don’t forget to check us out on social media to keep up on what we’re doing,” for example, say “Follow us on Twitter, Facebook, and Instagram!” If you are making a pamphlet on the benefits of cognitive-behavioral therapy, for example, you might contact nearby community health centers, support groups, or counseling offices.
